Probably, many of you have seen at least once in the Russian television program “fashion a sentence.” The essence of this transfer is that the studio is a beautiful girl, who for one reason or another can not find your style and looks are not so fascinatingly as it could. The head of the jury, Vyacheslav Zaitsev, gives her the chance to choose the image of themselves, and then passes into the hands of professional stylists. As a result, a participant becomes simply irresistible.

But what is most interesting in the voting, which is conducted among the visitors, winning is always a new image, chosen by professional stylists. Few, however, aware of how a major role in the new guise of the protagonist played by her hairdo, and does not seem to be included in the basic program. From Zaytseva, of course, this “feature” is not slipping.
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In order to understand the nature of this metamorphosis, we turned to the professional Israeli hair stylist - the owners of hairdressing salons Mitch Suleymanova, Reuvenu now Egal Gutu. At the end of last year they served in the House of fashion, at the invitation of the Zaytseva maestro.

According to Mitch, all the matter is that participants appear before the first transfer of the audience with simple, everyday, and therefore somewhat neglected hair. But very often the direct and painful hair give her unkempt and haggard appearance. But the hair can give splendor, they can make the wind. And it is - the case of master and emerging technologies, applied also in our shops. It is the use of emerging technologies on the waves and straightening of hair, or the use of technology hot scissors today shows the level of this skill.

Egal argues that women from Eastern European countries often have a thin and break the hair, which like as not direct, but not curly. However, modern methods are capable of straightening hair, adding hair volume and shine and emphasizing their natural beauty, a woman turning into a real queen. This procedure is absolutely harmless, and do not need it more than twice a year. “Believe me, - said Gout - it will change you forever, and will allow you to unleash, no matter what you’ve chosen the style of clothes.”

“Current models do not come to the podium, while over their hair does not have some work professional barber-stylist. Otherwise, nobody will pay attention to clothes, even the most famous fashion designer - adds Mitch. - Vyacheslav Zaitsev fully understand this, which is why we have immediately responded to the invitation speak in his Theater of fashion with our grand show of hair. ”

“In his saloons we do a free diagnosis of all, who wants to change his style, and suggest different procedures to achieve the best effect, so that the hair had become a truly beautiful,” - says Reuven now.

In fashion, as in any art, has its secrets, and beautiful hair - one of them.